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Projects

L.O.V.E. BY LANCOME 

Responding to wearables integration as part of the digital innovation for McCann San Juan, we used MYO to turn data into art. While makeup artists gave, a total make over to female patients from The American Cancer Society we recorded complex statistics from X, Y,…

Projects

LANCOME DESPIERTA MAS BELLA 

With the national launch of Lancome ‘Visionnaire Nuit Beauty Sleep Perfector’ we developed a giveaway campaign promoting trial of the product. The process was to try the cream for 3 weeks while recording progress of skin. A winner would be selected and since it was…

Projects

LANCOME MAKEUP EVENTS 

Lancôme’s Puerto Rico contingent was suffering from the sluggish economy on the island — meaning their sales in the fragrance, skin and makeup categories were falling far short of their targets. Lancôme competes side-by-side against other major brands in stores such as Macy’s and Sears…