Categories

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Marketing, Strategy

CX (Customer Experience) 

The survival of any business relies on the relationship between the company and its customers. No business can survive unless they’re keeping their customers happy and satisfied. When a customer interacts with your company or brand, the feeling they have from this experience becomes their…

Growth, Marketing

The Adoption Lifecycle 

When you release a new innovative product on the market, it goes through an adoption lifecycle. This is a process that determines the level of acceptance in which people have for a new product. These people are referred to as “adopters,” and they’re broken up…

Growth, Marketing

Incremental and Radical Innovation 

Innovation management can be broken down into two categories: incremental innovation and radical innovation. An organization will either implement one or the other in their innovation management practices. It all depends on the current status of the marketplace and the company itself. Incremental Innovation Organizations…

Growth, Marketing

Innovation Management 

An organization cannot be successful in today’s business world if it does not have innovation. You can’t just start a company with one product idea and then keep using that idea for several years without ever changing or updating it. The ever-changing consumer marketplace requires…

Strategy

The Importance of Customer Experience 

The customer experience (CX) has emerged in recent years to be one of the key elements and determinant of consumer sustenance and growth. It is defined to be the consumer’s feeling and perception about a company’s products, employees, channels or systems gathered from the one-off…

Technology

Convergence Acceleration 

Convergence used to be a word with a great amount of hype in 1999. The two technologies that were rapidly involving (the mobile phone and the internet) were expected to come together at some point in the future. And that is exactly what happened. Most…

Strategy

Cognitive Behavioral Therapy 

In the 21st century, everyone seems to be stressed. On social media, people openly and often express their anxiety disorders and the current state of their mental health. It is now more common and more acceptable for people to have a therapist to help them…

Technology

Internet of Body. IOB 

Currently, we live in the age of the Internet of Things. We are comfortable to know that our refrigerators probably know us far better than we know ourselves. While most of us already know what the internet of things is, the internet of bodies is…

Growth

Internet of Everything 

Today, the number of connected devices exceeds 11 billion. Moreover, this number does not include phones and computers. Due to its ever-increasing popularity, we can expect the internet of things to remain a hot topic in the year 2019. Currently, the buzzword of the moment…

Technology

Blockchain & Crypto 

Based on new data, a sudden shift in the cryptocurrency market can be seen. It looks like the price of bitcoin stopped falling, and began rising once again. The current price of bitcoin stands around $3533 at the time of writing. The rapid changes in…

Technology

WTF is Biohacking 

Biohacking is a term that primarily indicates the use of a combination of hacking and biology. However, biohacking is generally linked to the human body. In this technology, individuals focus on hacking the bodies in order to achieve a number of different goals. These goals…

Creativity

Creativity Needs Data 

Numbers play a massive role in the success and failure of a marketing campaign. We always are in need of top notch data, and a strong strategy. However as creatives are pushed more and more into factoring insights, behavioral patterns and interest segmentation, data is…

Growth

Time Management, Seriously 

Time is a universal variable applicable and available to everyone equally. It is a deeply invaluable resource which is susceptible to misuse due to its priceless nature. However, time is an illusion. The more we feel we have it, the less of it we really…

Marketing

Rise of the Consultants 

Gone are the days when marketing heavily relied on creativity to thrive in the industry. Like most other fields, today marketing has become more driven by data and technology. Brand awareness no longer suffices, the need to incorporate enhanced customer experience is imperative. Hence, advertising…

Technology

A New 5G Frontier 

The entire world is already planning to make a transition to 5G. Soon, almost all the cities in the world will incorporate this technology into everyday use. Throughout the cities, and various neighborhoods, we can expect mini cell stations within the next 20 years. However,…

Technology

Human Ai. Better Collaboration 

Artificial intelligence is slowly getting a better number of human jobs which includes the diagnosis of diseases, translation of languages, and customer services. However, this is not all. Today, artificial intelligence is being used in a range of different industries. Due to the increasing collaboration…

Growth

Pioneering and The Brave 

Pioneering in today’s industry is every bit as new and untested as settling the unknown landscapes of yesterday. Every new inventor and entrepreneur is setting out for an unfamiliar place and bravely charting the course to the future. In this environment, it’s necessary for us…

Growth

Becoming Change 

Most people find the vision of the future rather disturbing. The rise of Artificial Intelligence and virtual reality seems threatening. People can’t help but fear the unstoppable technological developments that would risk their jobs or careers, and threaten their privacy and their sense of ownership…

Technology

Data Security 

It has been around a decade since blockchain technology has been around. Initially, it was introduced along with the first-ever cryptocurrency, Bitcoin. Today, blockchain technology has spread throughout the world. People at large, have now begun making use of blockchain in a number of different…

Marketing

The Future of Agencies 

What does the future hold for ad agencies? This is a common and increasingly urgent question being raised by lots of individuals today especially those who are in the advertising and marketing sector. With the increasing clients hunting for consultants, it cannot be denied that…

Marketing

The Present and The Reason 

It is said that, reasonable-seeming people are often totally irrational. Would you agree? And, how did we come to be this way, anyway? In the book, “The Enigma of Reason”, cognitive scientists Hugo Mercier and Dan Sperber point out that reason is an evolved trait….

Growth

Where is Charles Darwin

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” Leon C. Megginson Darwinism Darwin’s concept of the survival of the fittest is well known to most people. What’s less well known is how easily and…

Growth

Meta Learning 

Wikipedia Meta learning is a branch of metacognition concerned with learning about one’s own learning and learning processes. The term comes from the meta prefix’s modern meaning of an abstract recursion, or “X about X,” similar to its use in metaknowledge, metamemory, and meta-emotion. Meta…

Technology

Mental Health Technology 

The Future of Mental Health Technology For a long time we’ve heard and have been exposed to many studies of how technology is hurting our mental wellbeing. With social media causing depression to robots destroying lower wage jobs, it’s hard for some people to see…

Marketing

Intent Marketing 

For several years, the standards of practice in the marketing world has been demographics. As marketers, we care a lot about the age, location and various other details to quantify people. We thought this would be a stable measurement, however in December 2015, Google discovered…

Strategy

The Inevitable 

The Inevitable – a Book that Shows How Technology is Not Only Positive but Also Inevitable In his book, ‘The Inevitable: Understanding the 12 Technological Forces That Will Shape our Future’, author Kevin Kelly deals about technology advancement with optimism, pointing out that technology development…

Marketing

There Was a Time 

“It is not the strongest or the most intelligent who will survive but those who can best manage change.” ― Leon C. Megginson Darwinism Darwin’s concept of the survival of the fittest is well known to most people. What’s less well known is how easily…

Marketing

Things You Must Master By 2018 

Here are my recommendations focused on strategy, digital marketing and creativity – all professionals and agencies must adhere for 2018 if they are conscious about growing digital in their business. 1. Micro-Moments The moments where customers make their preferences and decisions are very important today….

Technology

Basic Attention Token 

The Basic Attention Token is not digital currency, not a form of money, it’s a project to clear the market of middlemen and those who are fraudulently marketing their services, to help others advertise. It’s essentially “a decentralized, open source and efficiently blockchain-based digital advertising…

Technology

Brave New World 

Web browsing is 100% universal, which makes the use of it very important based on information, security, and usefulness. The common ones used are Internet Explorer, Firefox, Google Browser, and Safari. These browsers are either aligned to a major software developer or independent that can…

Strategy

Why Go Mobile First

Mobile first has truly become a trend in the design and development communities. However, what exactly mobile first means to say? This is clearly understood as both a new way and strategy of writing code. This has now becoming popular because it finds more improved…