Categories

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Marketing, Strategy

CX (Customer Experience) 

The survival of any business relies on the relationship between the company and its customers. No business can survive unless they’re keeping their customers happy and satisfied. When a customer interacts with your company or brand, the feeling they have from this experience becomes their…

Growth, Marketing

The Adoption Lifecycle 

When you release a new innovative product on the market, it goes through an adoption lifecycle. This is a process that determines the level of acceptance in which people have for a new product. These people are referred to as “adopters,” and they’re broken up…

Growth, Marketing

Incremental and Radical Innovation 

Innovation management can be broken down into two categories: incremental innovation and radical innovation. An organization will either implement one or the other in their innovation management practices. It all depends on the current status of the marketplace and the company itself. Incremental Innovation Organizations…

Growth, Marketing

Innovation Management 

An organization cannot be successful in today’s business world if it does not have innovation. You can’t just start a company with one product idea and then keep using that idea for several years without ever changing or updating it. The ever-changing consumer marketplace requires…

Strategy

The Importance of Customer Experience 

The customer experience (CX) has emerged in recent years to be one of the key elements and determinant of consumer sustenance and growth. It is defined to be the consumer’s feeling and perception about a company’s products, employees, channels or systems gathered from the one-off…

Technology

Convergence Acceleration 

Convergence used to be a word with a great amount of hype in 1999. The two technologies that were rapidly involving (the mobile phone and the internet) were expected to come together at some point in the future. And that is exactly what happened. Most…

Strategy

Cognitive Behavioral Therapy 

In the 21st century, everyone seems to be stressed. On social media, people openly and often express their anxiety disorders and the current state of their mental health. It is now more common and more acceptable for people to have a therapist to help them…

Technology

Internet of Body. IOB 

Currently, we live in the age of the Internet of Things. We are comfortable to know that our refrigerators probably know us far better than we know ourselves. While most of us already know what the internet of things is, the internet of bodies is…

Growth

Internet of Everything 

Today, the number of connected devices exceeds 11 billion. Moreover, this number does not include phones and computers. Due to its ever-increasing popularity, we can expect the internet of things to remain a hot topic in the year 2019. Currently, the buzzword of the moment…

Technology

Blockchain & Crypto 

Based on new data, a sudden shift in the cryptocurrency market can be seen. It looks like the price of bitcoin stopped falling, and began rising once again. The current price of bitcoin stands around $3533 at the time of writing. The rapid changes in…

Technology

WTF is Biohacking 

Biohacking is a term that primarily indicates the use of a combination of hacking and biology. However, biohacking is generally linked to the human body. In this technology, individuals focus on hacking the bodies in order to achieve a number of different goals. These goals…

Growth

Time Management, Seriously 

Time is a universal variable applicable and available to everyone equally. It is a deeply invaluable resource which is susceptible to misuse due to its priceless nature. However, time is an illusion. The more we feel we have it, the less of it we really…

Marketing

Rise of the Consultants 

Gone are the days when marketing heavily relied on creativity to thrive in the industry. Like most other fields, today marketing has become more driven by data and technology. Brand awareness no longer suffices, the need to incorporate enhanced customer experience is imperative. Hence, advertising…

Technology

A New 5G Frontier 

The entire world is already planning to make a transition to 5G. Soon, almost all the cities in the world will incorporate this technology into everyday use. Throughout the cities, and various neighborhoods, we can expect mini cell stations within the next 20 years. However,…