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The following site is going thru some major updates. Content prior to 2017 might still be missing.

Projects

Projects

Coors Light De La Montaña Venimos 

Puerto Rico enjoys one of the longest winter holiday seasons in the world. The season starts after Thanksgiving and extends three weeks into the New Year. Traditions include parrandas, a local version of holiday caroling, and the eight-day Octavitas celebration in January. During this season,…

Projects

Jolly Rancher 

Jolly Rancher’s global insight is based on the fact that some things in life unquestionably suck. Yes, life can suck, the ads say. Nonetheless, Jolly Rancher candy can make those suckier moments a little less sucky—and at the same time, a little more “sucky”, given…

Projects

KISSES SHARE THE LOVE 

The Advertising Industry is not ver keen with the deaf/blind community at all. Therefore, we decided to connect Kisses core message ‘Share’ and talk to them. For the blind community we decided to send them special Valentine postcards with a message only they could understand….

Projects

COORS LIGHT CAP.FI 

After uncovering that many of our young audience (18 – 24) is totally disconnected/unaware about Coors Light sustainability programs, we decided to do something to truly engage with them. On April Fools 2017, we decided to say that in 2018 Coors Light was going to…

Projects

COORS LIGHT EARTH HOUR 

Around the globe, millions of people, businesses, and landmarks set aside an hour to host events, switch off their lights, and make noise for climate change action. This year Earth Hour is at 8:30pm on 25 March 2017. Each year millions of people around the…

Projects

MAZOLA HEALTHY PLAY 

What kids lean through play stays with them forever. Unfortunately, many foods toys teach unhealthy eating habits. Therefore, we created a site that allowed pre-schools to trade their junk food toys for healthier versions. In supermarkets, healthy toys were given to families who purchased healthy…

Projects

DENTYNE ICE 

In 2015 thru 2016 we launch the new campaign and brand/product message for Dentyne Ice (GUM) from Mondelez International. Later on we used a local influencer Gabiilon to replicate one of the commercials (GYM) in a real life scenario in a candid camera. We also…

Projects

MASTERCARD PRICELESS SURPRISES 

MasterCard surprises the winner of the “Priceless Shopping Extravaganza” with a new 2014 Kia Forte MasterCard announced the first cardholder to have been awarded as part of its promotional initiative with Plaza Las Americas, “Priceless Shopping Extravaganza”. “Priceless Shopping Extravaganza” is an initiative of appreciation…

Projects

L.O.V.E. BY LANCOME 

Responding to wearables integration as part of the digital innovation for McCann San Juan, we used MYO to turn data into art. While makeup artists gave, a total make over to female patients from The American Cancer Society we recorded complex statistics from X, Y,…

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