Categories

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Marketing, Strategy

CX (Customer Experience) 

The survival of any business relies on the relationship between the company and its customers. No business can survive unless they’re keeping their customers happy and satisfied. When a customer interacts with your company or brand, the feeling they have from this experience becomes their…

Strategy

The Importance of Customer Experience 

The customer experience (CX) has emerged in recent years to be one of the key elements and determinant of consumer sustenance and growth. It is defined to be the consumer’s feeling and perception about a company’s products, employees, channels or systems gathered from the one-off…

Strategy

Cognitive Behavioral Therapy 

In the 21st century, everyone seems to be stressed. On social media, people openly and often express their anxiety disorders and the current state of their mental health. It is now more common and more acceptable for people to have a therapist to help them…

Strategy

The Inevitable 

The Inevitable – a Book that Shows How Technology is Not Only Positive but Also Inevitable In his book, ‘The Inevitable: Understanding the 12 Technological Forces That Will Shape our Future’, author Kevin Kelly deals about technology advancement with optimism, pointing out that technology development…

Strategy

Why Go Mobile First

Mobile first has truly become a trend in the design and development communities. However, what exactly mobile first means to say? This is clearly understood as both a new way and strategy of writing code. This has now becoming popular because it finds more improved…

Strategy

Experiential Marketing 

More and more companies are turning to experiential marketing. It’s about allowing customers to experience the brand’s promise and message. Experiential marketing sells products offering experiences and experiences serving as products at the same time. Today, companies are investing more funds into experiential marketing. This…

Strategy

Micro-Moments 

The moments where customers make their preferences and decisions are very important today. Mobile has become an essential part of our everyday life and because of this, the way we consume media has changed as well. Predictable, daily sessions online have been replaced by a…

Strategy

Social Media for 2016 

Social Media as a segment of the Internet is still growing, and if you don’t already have a presence on it, you are behind the curve. According to Rand: Overall, 73 percent of Internet users had at least one social networking profile in 2015, which…

Strategy

Data Science Will Grow 

Data Science is an interdisciplinary field about processes and systems to extract knowledge or insights from data in various forms, either structured or unstructured, which is a continuation of some of the data analysis fields such as statistics, data mining, and predictive analytics, similar to…

Strategy

Social Media Components 

You may think you know all there is to know about marketing via social media, but new developments are in the pipeline that may make you want to reconsider your strategy. First, Facebook has already started rolling out its “Buy” button, which lets its users…

Strategy

Location-Based Marketing 

One area where relationships and technology meet is in location-based marketing techniques. Relatively new technologies like iBeacons and RFIDs can be placed almost anywhere, making consumers’ trips to retail centers become more like exciting experiences and less like humdrum parts of daily life. Both of…

Strategy

Rinse & Repeat Strategies 

If you own or operate a business in 2015, then you are probably well aware of the importance of digital marketing. If you’re not aware of online marketing trends, then your business probably won’t be around much longer. The mass marketing methods of the past…

Strategy

Remarketing & Revenue 

Remarketing has been swiftly gaining popularity when many businesses and marketing agencies recognize as to how much potential it has. Do not let your business fall behind by means of using outdated marketing techniques and study how you can increase your revenue with remarketing. As…

Strategy

Distribution Hacking 

What Is Distribution Hacking? Whether you are a tech-savvy person or a newbie in this field, your goal as a distribution hacker is to grow your product traction. Distribution hacking is a data driven acquisition in which users are making use of correct measurement along…

Marketing, Strategy

Dark Social 

Dark Social refers to the sharing of contents that can not be measured by a web analytic program. This is usually made possible by (for example) sending a link via email or online chat instead of making use of a social media platform. Techopedia says,…

Strategy

Customer Experience & Data 

There have been many debate and attention given when talking about the topic of Big Data. For some, utilization and collection of huge databases of information for users are touchy and controversial topics. However, it’s sure that for customer service and the targeting advertising the…

Strategy

Decoy Effect 

The decoy effect is quite common in the world of shopping, even if the consumer tends to remain blissfully unaware. The decoy effect is also known for the effect that has on certain asymmetrical dominance principles. This is due to the fact that a consumer…

Strategy

Fractional Attribution 

Fractional attribution is something that pretty much everyone should be talking about right now – what is it? A lot of marketers (and myself) see it as their toughest possible challenge. To put it simply, attribution is exactly what the name suggests it is: it…

Marketing, Strategy

GeoMarketing 

Smartphones are increasingly growing its sophistication as time passes by. The clarity of mobile technology is persistent to its gradual domination in the landscape of technology this 2015. This allows for the consumer to move toward mobile over the PC. Even marketers are formulating ways…

Marketing, Strategy

Brand Community 

Humans are a social species; they thrive in groups and communities. Maybe that’s why prisons were built: The hardest punishment you can give man is deprive him of social interaction and leave him alone. Tribes Online forums and communities have been around since the advent…

Strategy

Advertising Brief 

When it comes to writing a good advertising brief, you will need to have the right focus, detail and effort to really make it work. From listing out the objectives to writing the budget and scope of the project being proposed, your effort will need…

Marketing, Strategy

EPHEMERAL MARKETING 

Along with the recognition that today’s consumers are searching for more connection and even friendliness with the brands they choose to do business with comes the recognition that today’s consumers are also more technologically oriented. Many Millennials, especially, eat, sleep, and breathe the latest and…

Strategy

DATA PAYS THE BILLS 

Creativity provides the thrill, but it is data that eventually pays the bills This is the description of a content expert when asked what the future of marketing is. However, not all are agreeable to this context. While data may be a powerful driver of…

Marketing, Strategy

Automotive Marketing 2015 

The automotive industry has recently bounced back from the credit crunch and has so far experienced a historic five consecutive years of increase in sales. However, despite these positive aspects, automotive equipment manufacturers still face many setbacks because of disruptions and changes to the industry….

Creativity, Strategy

Mobile Advertising 

Currently, mobile advertising has experienced immense growth. With this, there are lots of businesses that have established large profits in promoting their business. Here are the advantages of using mobile marketing – Accessibility It provides a wider array of accessibility. Basically, mobile phone users keep…

Marketing, Strategy

Impact of Mobile 

According to research, 46% of those with smartphones use their devices to look up products they might want prior to a shopping trip, with a whopping 74% conversion rate if consumers visit a store’s mobile app or site. Nonetheless, other research done by Deloitte Digital…

Growth, Strategy

Mobile Revolution 

More effective than other channels, mobile allows brands to create (and maximize existing) inducing micro-moments at various phases of a product purchase, whether it is through SMS, in-app product recommendations or push notifications. With technological advancements in fields like geo-targeting and geo-conferencing, businesses should put…

Creativity, Strategy

Data vs Creativity 

According to the New York Times columnist Timothy Egan, he argues that the move towards data journalism, as well as the general quantification of everything, is opposed to creativity. It is a fact that data analysis and everything that usually goes into it can be highly creative. It…

Strategy

BRANDING: AUDIENCE 

Your brand message is the promise you make to your customers. It establishes trust, answers all your customers’ questions, and outlines what your business is all about. When creating your brand message, you have to ask yourself what your customers will want to know about…