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The following site is going thru some major updates. Content prior to 2017 might still be missing.
Projects

Coors Light De La Montaña Venimos 

Puerto Rico enjoys one of the longest winter holiday seasons in the world. The season starts after Thanksgiving and extends three weeks into the New Year. Traditions include parrandas, a local version of holiday caroling, and the eight-day Octavitas celebration in January. During this season,…

Projects

Jolly Rancher 

Jolly Rancher’s global insight is based on the fact that some things in life unquestionably suck. Yes, life can suck, the ads say. Nonetheless, Jolly Rancher candy can make those suckier moments a little less sucky—and at the same time, a little more “sucky”, given…

Projects

KISSES SHARE THE LOVE 

The Advertising Industry is not ver keen with the deaf/blind community at all. Therefore, we decided to connect Kisses core message ‘Share’ and talk to them. For the blind community we decided to send them special Valentine postcards with a message only they could understand….

Projects

COORS LIGHT CAP.FI 

After uncovering that many of our young audience (18 – 24) is totally disconnected/unaware about Coors Light sustainability programs, we decided to do something to truly engage with them. On April Fools 2017, we decided to say that in 2018 Coors Light was going to…

Projects

COORS LIGHT EARTH HOUR 

Around the globe, millions of people, businesses, and landmarks set aside an hour to host events, switch off their lights, and make noise for climate change action. This year Earth Hour is at 8:30pm on 25 March 2017. Each year millions of people around the…

Projects

MAZOLA HEALTHY PLAY 

What kids lean through play stays with them forever. Unfortunately, many foods toys teach unhealthy eating habits. Therefore, we created a site that allowed pre-schools to trade their junk food toys for healthier versions. In supermarkets, healthy toys were given to families who purchased healthy…

Projects

DENTYNE ICE 

In 2015 thru 2016 we launch the new campaign and brand/product message for Dentyne Ice (GUM) from Mondelez International. Later on we used a local influencer Gabiilon to replicate one of the commercials (GYM) in a real life scenario in a candid camera. We also…

Projects

MASTERCARD PRICELESS SURPRISES 

MasterCard surprises the winner of the “Priceless Shopping Extravaganza” with a new 2014 Kia Forte MasterCard announced the first cardholder to have been awarded as part of its promotional initiative with Plaza Las Americas, “Priceless Shopping Extravaganza”. “Priceless Shopping Extravaganza” is an initiative of appreciation…

Projects

L.O.V.E. BY LANCOME 

Responding to wearables integration as part of the digital innovation for McCann San Juan, we used MYO to turn data into art. While makeup artists gave, a total make over to female patients from The American Cancer Society we recorded complex statistics from X, Y,…

Projects

LANCOME DESPIERTA MAS BELLA 

With the national launch of Lancome ‘Visionnaire Nuit Beauty Sleep Perfector’ we developed a giveaway campaign promoting trial of the product. The process was to try the cream for 3 weeks while recording progress of skin. A winner would be selected and since it was…

Projects

LANCOME MAKEUP EVENTS 

Lancôme’s Puerto Rico contingent was suffering from the sluggish economy on the island — meaning their sales in the fragrance, skin and makeup categories were falling far short of their targets. Lancôme competes side-by-side against other major brands in stores such as Macy’s and Sears…

Projects

L’OREAL PARIS LOOK BOOK 

In 2015, L’Oreal Paris was looking to push multiple boundaries by combining print and digital. Therefore, we presented the L’Oreal Paris Look Book. This coupons catalog allowed fans to get the straight forward no BS tutorial for multiple looks/styles, but it had extras. We gave…

Projects

MAYBELLINE MOBILE MARKETING 

With Facebook advertising control on location targeting, we created multiple ads for its target audience alluring them to enjoy their event-of-choice but to stay connected with MNY fashion happening even without being there. Geolocation, a mobile technology that had been absent in the beauty category…