Categories

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Marketing, Strategy

CX (Customer Experience) 

The survival of any business relies on the relationship between the company and its customers. No business can survive unless they’re keeping their customers happy and satisfied. When a customer interacts with your company or brand, the feeling they have from this experience becomes their…

Growth, Marketing

The Adoption Lifecycle 

When you release a new innovative product on the market, it goes through an adoption lifecycle. This is a process that determines the level of acceptance in which people have for a new product. These people are referred to as “adopters,” and they’re broken up…

Growth, Marketing

Incremental and Radical Innovation 

Innovation management can be broken down into two categories: incremental innovation and radical innovation. An organization will either implement one or the other in their innovation management practices. It all depends on the current status of the marketplace and the company itself. Incremental Innovation Organizations…

Growth, Marketing

Innovation Management 

An organization cannot be successful in today’s business world if it does not have innovation. You can’t just start a company with one product idea and then keep using that idea for several years without ever changing or updating it. The ever-changing consumer marketplace requires…

Strategy

The Importance of Customer Experience 

The customer experience (CX) has emerged in recent years to be one of the key elements and determinant of consumer sustenance and growth. It is defined to be the consumer’s feeling and perception about a company’s products, employees, channels or systems gathered from the one-off…

Technology

Convergence Acceleration 

Convergence used to be a word with a great amount of hype in 1999. The two technologies that were rapidly involving (the mobile phone and the internet) were expected to come together at some point in the future. And that is exactly what happened. Most…

Strategy

Cognitive Behavioral Therapy 

In the 21st century, everyone seems to be stressed. On social media, people openly and often express their anxiety disorders and the current state of their mental health. It is now more common and more acceptable for people to have a therapist to help them…

Technology

Internet of Body. IOB 

Currently, we live in the age of the Internet of Things. We are comfortable to know that our refrigerators probably know us far better than we know ourselves. While most of us already know what the internet of things is, the internet of bodies is…

Growth

Internet of Everything 

Today, the number of connected devices exceeds 11 billion. Moreover, this number does not include phones and computers. Due to its ever-increasing popularity, we can expect the internet of things to remain a hot topic in the year 2019. Currently, the buzzword of the moment…

Projects

Coors Light De La Montaña Venimos 

Puerto Rico enjoys one of the longest winter holiday seasons in the world. The season starts after Thanksgiving and extends three weeks into the New Year. Traditions include parrandas, a local version of holiday caroling, and the eight-day Octavitas celebration in January. During this season,…

Technology

Blockchain & Crypto 

Based on new data, a sudden shift in the cryptocurrency market can be seen. It looks like the price of bitcoin stopped falling, and began rising once again. The current price of bitcoin stands around $3533 at the time of writing. The rapid changes in…

Technology

WTF is Biohacking 

Biohacking is a term that primarily indicates the use of a combination of hacking and biology. However, biohacking is generally linked to the human body. In this technology, individuals focus on hacking the bodies in order to achieve a number of different goals. These goals…

Technology

A New 5G Frontier 

The entire world is already planning to make a transition to 5G. Soon, almost all the cities in the world will incorporate this technology into everyday use. Throughout the cities, and various neighborhoods, we can expect mini cell stations within the next 20 years. However,…

Technology

Human Ai. Better Collaboration 

Artificial intelligence is slowly getting a better number of human jobs which includes the diagnosis of diseases, translation of languages, and customer services. However, this is not all. Today, artificial intelligence is being used in a range of different industries. Due to the increasing collaboration…

Technology

Data Security 

It has been around a decade since blockchain technology has been around. Initially, it was introduced along with the first-ever cryptocurrency, Bitcoin. Today, blockchain technology has spread throughout the world. People at large, have now begun making use of blockchain in a number of different…

Projects

MASTERCARD PRICELESS SURPRISES 

MasterCard surprises the winner of the “Priceless Shopping Extravaganza” with a new 2014 Kia Forte MasterCard announced the first cardholder to have been awarded as part of its promotional initiative with Plaza Las Americas, “Priceless Shopping Extravaganza”. “Priceless Shopping Extravaganza” is an initiative of appreciation…

Projects

MAYBELLINE MOBILE MARKETING 

With Facebook advertising control on location targeting, we created multiple ads for its target audience alluring them to enjoy their event-of-choice but to stay connected with MNY fashion happening even without being there. Geolocation, a mobile technology that had been absent in the beauty category…